100 Ways to Fill Your Coaching Practice – Part 4
June 30, 2010 by obm
This series contains steps and suggestions to help you fill your coaching practice. Did you see Parts 1 and 2 of this series? If not you can view them here -
Part 1 – Public Relations and Electronic Marketing
Part 2 – Personal Marketing and Credibility/Reputation
Part 3 – Professional Development and Sales Skills
Some of the suggestions will help you to become a better marketer; others will help you network better and become better known; others are positioning and revenue-enhancing strategies. And some are quality-of-life improvement suggestions, which will help you become more attractive to yourself and thus to others.
Coachee Referrals
Become highly referable
- Know your coaching strengths
- Know where you need to improve
- Let coachees know you have room for more clients
- Ask coachees for referrals
- Offer free introductory services
- Help coachees to really succeed
- Really challenge current coachees
- Identify your ideal coachees
- Let coachees go who aren’t right
- Specialize, specialize, specialise
Product/Services
Give everyone something to buy
- Offer free audio tapes
- Develop or sell an audiotape series
- Lead local workshops
- License your programs or work
- Offer result-specific coaching
- Offer industry-specific coaching
- Offer coachee-type coaching
- Offer group coaching
- Teach four 12-week TeleClasses
- Launch a virtual university
Stay tuned next week for the last tips in this series – Personal Improvement and Marketing Tools.
Copyright – this list and all it’s content remains the property of CoachInc.com and may not be reproduced in any way except with the express persmission of CoachInc.com
100 Ways to Fill Your Coaching Practice – Part 3
June 23, 2010 by obm
This series contains steps and suggestions to help you fill your coaching practice. Did you see Parts 1 and 2 of this series? If not you can view them here -
Part 1 – Public Relations and Electronic Marketing
Part 2 – Personal Marketing and Credibility/Reputation
Some of the suggestions will help you to become a better marketer; others will help you network better and become better known; others are positioning and revenue-enhancing strategies. And some are quality-of-life improvement suggestions, which will help you become more attractive to yourself and thus to others.
Professional Development
Become an expert at what you do
- Develop listening skills
- Develop diagnostic skills
- Speak simply, without jargon
- Know your coaching skills
- Know 100 key distinctions
- Read important magazines
- Complete Coach U or Corporate Coach U training
- Develop strong and savvy opinions
- Develop lasering skills
- Attend a coaching conference
Sales Skills
Know how to sell really, really well
- Create one sentence self-introduction
- Develop laser sales lines
- Know what you’re selling
- Be fearless; ask for the order
- Develop conversion language
- Discern what’s wanted or needed
- Ask open-ended questions
- Get to know the person or buyer
- Find a way to serve every buyer
- Tell buyers about themselves
Stay tuned next week for tips on Coachee Referrals and Products/Services.
Copyright – this list and all it’s content remains the property of CoachInc.com and may not be reproduced in any way except with the express persmission of CoachInc.com
100 Ways to Fill Your Coaching Practice – Part 2
June 16, 2010 by obm
This series contains steps and suggestions to help you fill your coaching practice. Did you see Part 1 in this Series covering Public Relations and Electronic Marketing?
Some of the suggestions will help you to become a better marketer; others will help you network better and become better known; others are positioning and revenue-enhancing strategies. And some are quality-of-life improvement suggestions, which will help you become more attractive to yourself and thus to others.
Personal Marketing
Develop an extensive network
- Build a research and development (R&D) team
- Get to know top coaches
- Distribute self-intro/newsletter four times per year
- Join or form an alliance of coaches
- Develop a Team 100 network
- Improve your personality or style
- Become someone worth knowing
- Host soirees or groups in your home
- Offer to help people as a habit
- Read Power Networking by Sandy Vilas
Reputation/Credibility
Become respected as a coach
- Develop several specialties
- Become a certified coach
- Develop the “edge”
- Offer to teach for other coaches
- Take a poll or publish a report
- Correct or perfect your reputation
- Join the International Coach Federation
- Write a book
- Write magazine articles
- Teach for Coach U or Corporate Coach U
Stay tuned next week for tips on Professional Development and Sales Skills.
Copyright – this list and all it’s content remains the property of CoachInc.com and may not be reproduced in any way except with the express persmission of CoachInc.com
Asia Pacific Coaching Conference
June 9, 2010 by obm
Announcing Singapore’s Newest International Coaching Event
ASIA PACIFIC COACHING CONFERENCE 2010
Coaching for Sustainable, Multicultural Communities
1-3 September 2010
An exciting opportunity awaits those interested in the rapidly growing profession of coaching here in the Asia Pacific region. On September 1 – 3, a broad range of coaches and other HR professional coaches will have a unique opportunity to be part of the first ever Asia Pacific Coaching Conference.
Held in Singapore at the Furama Riverfront Hotel, this gathering will offer the opportunity for networking, learning, and building of a community of coaches in Asia. Internationally prominent coaches and thought-leaders will meet with HR, education and other interested professionals.
Together they will exchange ideas that explore, define and build the capacity of coaching in the region.
Staff and Graduates from Coach U and Corporate Coach U Australasia are looking forward to being there. We are looking to organise a Coach U catch up where you can meet some of the people that play a big part in delievering world class coach training in Singapore and across South East Asia. Make sure you come up and say hello.
100 Ways to Fill Your Coaching Practice – Part 1
May 20, 2010 by obm
This list contains steps and suggestions to help you fill your coaching practice.
Some of the suggestions will help you to become a better marketer; others will help you network better and become better known; others are positioning and revenue-enhancing strategies. And some are quality-of-life improvement suggestions, which will help you become more attractive to yourself and thus to others.
Public Relations
Become known locally or nationally
- Hire a PR firm
- Write a column for a local newspaper
- Appear on TV talk shows
- Speak on radio talk shows
- Get quoted as an expert
- Send out press releases
- Identify global need/link to coaching
- Do something newsworthy
- Offer free coaching to high-profile coachees
- Develop a press kit
Electronic Marketing
Become Internet marketing–savvy
- Develop a professional web site
- Add useful content to your web site
- Use Social Media (Facebook, Twitter) to build a profile
- Improve search engine ranking for Goggle, Yahoo and other engines
- Measure and analyse website statistics
- Ensure website content is rich with seasrch keywords
- Add yourself to findacoach.com
- Create a weekly advice newsletter
- Ask for input from subscribers
- Get links from other sites
Stay tuned next week for tips on Personal Marketing and Building Credibility.
Copyright – this list and all it’s content remains the property of CoachInc.com and may not be reproduced in any way except with the express persmission of CoachInc.com
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