100 Ways to Fill Your Coaching Practice – Part 4
June 30, 2010
This series contains steps and suggestions to help you fill your coaching practice. Did you see Parts 1 and 2 of this series? If not you can view them here -
Part 1 – Public Relations and Electronic Marketing
Part 2 – Personal Marketing and Credibility/Reputation
Part 3 – Professional Development and Sales Skills
Some of the suggestions will help you to become a better marketer; others will help you network better and become better known; others are positioning and revenue-enhancing strategies. And some are quality-of-life improvement suggestions, which will help you become more attractive to yourself and thus to others.
Coachee Referrals
Become highly referable
- Know your coaching strengths
- Know where you need to improve
- Let coachees know you have room for more clients
- Ask coachees for referrals
- Offer free introductory services
- Help coachees to really succeed
- Really challenge current coachees
- Identify your ideal coachees
- Let coachees go who aren’t right
- Specialize, specialize, specialise
Product/Services
Give everyone something to buy
- Offer free audio tapes
- Develop or sell an audiotape series
- Lead local workshops
- License your programs or work
- Offer result-specific coaching
- Offer industry-specific coaching
- Offer coachee-type coaching
- Offer group coaching
- Teach four 12-week TeleClasses
- Launch a virtual university
Stay tuned next week for the last tips in this series – Personal Improvement and Marketing Tools.
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